Celebrating Syllabus

29 October

 It’s been quite the surreal couple of weeks for me as I watched SYLLABUS come together after months of dreaming, mood-boarding, planning, construction and, of course, shopping! We celebrated the launch of our new women’s store with close friends and family this past weekend and I’ve been on a permanent-high since. I had always dreamed of opening my own store one day but never thought the opportunity would ever present itself. I’ve been so happy and so sleep deprived that I hadn’t really had a chance to soak it all in until last night. I locked the doors at the end of day 2 and just stood outside staring in our windows for a couple of minutes. Such an overwhelming feeling, and I can’t thank my partners, our rockstar team, and my friends and family enough for all of their support!

I’ll be sharing more of the decor pics soon but for now you can get a feel for the space from these party pics.


Giving my girlfriend Kelly a peek at our jewels (and my custom jewelry box–thanks Russell!).


My five all-time favorite RGB nail colors.

syllabus-soft-launch-party-06syllabus-soft-launch-party-21syllabus-soft-launch-party-16 syllabus-soft-launch-party-03

Two of my favorite guys (T and my father-in-law).

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Our SYLLABUS shop girls (stop in and meet them if you’re in Chico)!


My dad and his buddies enjoying the Caricature vino.


The coolest chalk candles I found this summer while in Santa Barbara.


And my personal highlight of the night: Mayhem! grilled cheese!

I have to say that one of the best parts of this whole process has been spending more time in my hometown and reacquainting myself with it’s charm. I’ve loved discovering new Chico gems–like our contractor, Jeremy’s, amazingly bomb grilled cheese truck. I asked Jeremy if he would park his truck outside of our store on Saturday night and it was the best decision I’ve made in a while (although SYLLABUS is high up there too, wink wink).


Thank you, thank you for your love and support as I take on this new venture!

Photography by Michelle Drewes

  • Congratulations! Looks amazing.


  • Congratulations!! That is SO exciting! Your space is beautiful!
    The Style Storm
    <3, Christina

  • What a beautiful space! Congrats!

    Liz @ ShoppingMyCloset.com
    A $300 Kate Spade giftcard giveaway on the blog

  • Congratulations! The store looks beautiful and with such unique pieces, I can’t wait to see it in person sometime!
    In Dramatic Fashion

  • What an exciting new adventure for you ~ congratulations!!! The space is gorgeous and I’m sure perfectly curated too. I must make it up to Chico for a bit of retail therapy!

  • Congratulations on opening a beautiful store! That jewellery case is gorgeous — your great taste in fashion has materialised itslef in a gorgeously decorated boutique! Please show us some of the merchandise in the store — I’m dying to know which brands you are carrying. Shhh, it’s also a secret dream of mine to have my own fashion boutique…


  • Congratulations! I’m so happy for you. This is so exciting!

  • Tessa C

    Congrats leasch! Can’t wait to see it in person. <3

  • This is absolutely amazing. Congratulations!

  • It turned out wonderfully! What a beautiful space.

  • ana

    It looks like a copy of anthropologie store

  • Lindsay

    I love this! Congrats so much, Alicia! I also love seeing so many familiar faces in these pics, and the one where your mom and sis are making the same exact facial expression 🙂 So cute!

    • @Lindsay ~ aw thanks Lindsay!! I know they look so much alike 😉 Xx

  • kim

    so incredibly happy for you alicia…it’s amazing to look back at your moodboard post and see it all come to life! can’t wait to check out the store. xo

  • SO proud of you!!! Wish I could have been there.

  • Wow this is awesome!! Congrats!! 🙂

  • WOW!! I didn’t realize from your previous post that YOU were opening Syllabus, Alicia!! OMG! This is crazy amazing!! The opening looks fabulous and so does the store. Congratulations on your new venture–this sure sounds like a dream come true (with a ton of hard work mixed in)–so happy for you!!!

  • uhhh WHAT!?!?!? This is too cool and it looks absolutely amazing!!! Congrats. And ps – can you please tell me what dresses your girls are wearing in that pic? so gorgeous!


  • Rebeca Sanchez

    Now I have a destination point in Chico!

  • You know this already but I am SO proud of you. I remember you saying your dream would be to move back to CA and have a boutique and you’ve done it my dear! I am sending you a huge virtual hug and toasting you with some champers from NYC – I can’t wait to someday visit!!

  • Pam McNulty

    Congratulations on opening your beautiful store Alicia.

  • Cheers to your continued success! #shopsyllabus

  • pipa

    Congratulations! You look great!

  • Cyn

    It looks great, really great Alicia! As a long time reader, this is all so inspiring for me to read and see. Cheers to past and future successes!

    Cyn from popofcyn.com

  • Yasemin

    Congratulations Alicia!! So exciting and inspiring to watch you achieve your dreams. I can’t wait to see what Syllabus has to offer when your website is up!

  • Congrats! Love the interior!


  • The store looks amazing. So happy for you. Congrats!

  • GORG! Can’t wait to visit. Now we just need to get you some of my silk blouses in there!

  • Jennie Strom

    Congratulations Alicia! Looks gorgeous and can’t wait to visit the boutique soon.

    xo Jennie

    • @Jennie ~ aw thanks Jennie!!! Yes hope you can road trip up sometime! 😉 Xx

  • Awesome!!!! Congrats to you!!!!!
    Xxoo, Catherine

  • Laura

    Congrats Alicia!! What a beautiful store. Has your touch. 🙂

  • This is seriously so exciting! I’m from Chico, but am currently at school in the Bay Area. I cannot wait to check this store out when I’m home for Thanksgiving. Congratulations!!! Also, I love what you’ve done with the space. I remember when it was Lulu’s, then Fashion Lounge, and now Syllabus! Awesome work!

    • @Callie ~ aw thank you!! It was so much fun to remodel the space this summer. Can’t wait for you to see the store in person–be sure to introduce yourself if I’m there! Xx

  • WOW! The store is absolutely stunning… can imagine you’d be on a permanent high! 🙂 Congrats!


  • Congrats! The store is beautiful! Can’t wait to stop by on my next trip to the beautiful city of Chicago!


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  • SO SO proud/happy for you! I can’t wait to see it one day!!!! It looks unbelievably beautiful and amazing! So excited for you! xo

    Mary Summers

    • @Mary ~ aw thank you so much Mary!! Miss you girl and yes, would love for you to visit one day 😉 Xx

  • Congrats lady the store looks amazing! Wish I could have been there to help you celebrate! Hope to check it out some day soon! xo

  • It looks insanely gorgeous, Alicia! I’m so proud of you and happy for you!

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  • Congrats!! The store looks absolutely lovely, I’ll definitely have to check it out if I’m ever in Chico!


    • @EverydayElevated aw thank you however my business partners have sadly closed Syllabus and they have a new store there now. But thank you for the sweet words! x

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