These photos were snapped on Black Friday which already feels so long ago, but at the time marked our (approximate) 1 month anniversary over at SYLLABUS! Between our opening and the SF Pop Up which led us straight into the holidays… it’s been an exciting couple of months, and I’ve already learned quiiiite a bit about owning your own store (and have realized there is so much more I have yet to learn). One thing that is the most important rule to me around SYLLABUS? Good Vibes Only. As a team we’ve been working on creating a store that is welcoming and hopefully(!) just a fun place to pop into to.
Boutique shopping is my absolute favorite shopping experience. Those unique neighborhood gems make your city special. I love stepping into a buyer’s world–into their unique edit–and to see how they’ve merchandized their selects (something I have yet to learn so much more about). I’ve always found it so inspiring.
(The day our first shipment of Gladys Tamez hats arrived–best hats ever–I want to collect them all! Can we say dangerous? They’re an investment for sure but completely worth it once you feel the quality in person and realize this is a hat you will have for life.)
I’d love to hear from you. What do you look for when shopping your local boutiques? How can we make the experience better?
Jennifer Fisher Necklace. Gladys Tamez Hat (available at SYLLABUS). Prada Heels.
Photography by Estelle Bohl